The Best and Worst of Super Bowl Ads

The Best and Worst of Super Bowl Ads
John Krasinski (L), Rachel Dratch (C) and Chris Evans (R) in a scene from Hyundai's 2020 Super Bowl NFL football spot. Hyundai Motor America via AP
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Boston accents got poked. “Groundhog Day” got—surprise—resurrected, complete with Bill Murray. Google pulled out tears, and Cheetos and Doritos danced.

All to the tune of $5.6 million for 30 seconds—to reach 100 million people with your product.