Sports Illustrated Is the Latest Media Company Damaged by an AI Experiment Gone Wrong

A George Mason University fan holds up a Sports Illustrated magazine at a send off for the team in Fairfax, Va., on March 29, 2006. Lawrence Jackson/AP Photo

NEW YORK—Computer-generated writers ... writing computer-generated stories?

Sports Illustrated is the latest media company to see its reputation damaged by being less than forthcoming—if not outright dishonest—about who or what is writing its stories at the dawn of the artificial intelligence age.