Schools Reap Benefits of Hiring Coach Prime, Eddie George

Tennessee State head coach Eddie George gestures as his team takes the field during the first half of an NCAA college football game against Mississippi State in Starkville, Miss., on Nov. 20, 2021. Rogelio V. Soli/AP Photos

NASHVILLE, Tenn.—Deion Sanders has been all over national TV, putting Jackson State in the spotlight every time his insurance commercials air.

Hiring Eddie George has had a similar effect at Tennessee State.