Sean Clifford (14) of the Penn State Nittany Lions looks for an open receiver against the Memphis Tigers in the second half of the Goodyear Cotton Bowl Classic at AT&T Stadium in Arlington, Texas, on Dec. 28, 2019. Tom Pennington/Getty Images
College football bowl games are known to create publicity for universities, increase donations from alumni, and promote tourism for host cities.
Players appear on national television, travel to a new or warm-weather destination, and receive recognition items.
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