Kansas Coach Bill Self Signs Richest College Basketball Contract Ever Given by a Public University

Kansas Coach Bill Self Signs Richest College Basketball Contract Ever Given by a Public University
Kansas head coach Bill Self calls directions to his team during the first half of an NCAA college basketball game against North Carolina Central in Lawrence, Kan., on Nov. 6, 2023. Reed Hoffmann/AP Photo
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LAWRENCE, Kan.—Kansas Self signed a lifetime contract Tuesday that will pay him $53 million over the first five years, easily surpassing Kentucky coach John Calipari for the richest deal ever given to a college basketball coach at a public university.

Self will make more than $11 million this season in base pay, professional services, and royalties along with a one-time signing bonus and retention payments, including some that were deferred amid the pandemic. At the conclusion of each year, another year is added to the deal, and Self will earn a one-time, $5 million retention bonus if he serves out the first five.