Iowa’s Victory Over LSU Was Most-Watched Women’s College Basketball Game on Record

Iowa’s Victory Over LSU Was Most-Watched Women’s College Basketball Game on Record
Iowa star Caitlin Clark celebrates after the Hawkeyes defeated LSU in an NCAA women's basketball tournament regional final game in Albany, N.Y., on April 1, 2024 (Mary Altaffer/AP Photo)
The Associated Press

BRISTOL, Conn.—Caitlin Clark can claim another highlight—the most-watched women’s college basketball game on record.

Iowa’s 94–87 victory over Louisiana State in Monday night’s (April 1) regional final in Albany, N.Y., averaged 12.3 million viewers on ESPN, according to Nielsen. Clark, a senior All-American, scored 41 points as the Hawkeyes avenged last year’s loss to the Tigers in the national championship game.

The viewership surpassed the 11.84 million who watched the 1983 NCAA championship game between Southern California and Louisiana Tech. LSU Coach Kim Mulkey played for Louisiana Tech and was matched up against USC great Cheryl Miller in that game, which the Trojans won 64–58.

According to Sports Media Watch, it is the most-viewed basketball game on ESPN since Game 7 of the 2018 NBA Eastern Conference finals, when the Cleveland Cavaliers’ victory over the Boston Celtics averaged 13.6 million.

Clark’s four games in the women’s NCAA Tournament on ESPN and ABC have averaged 6.83 million viewers. Iowa will meet 11-time national champion Connecticut and Huskies star Paige Bueckers in Friday’s second national semifinal at the Women’s Final Four on ESPN.

The winner will face either undefeated South Carolina or North Carolina State on Sunday. The national championship game will air on ABC.

The Hawkeyes’ 89–68 win over Colorado in Saturday’s regional semifinal game averaged 6.9 million viewers on ABC, making it the third most-viewed women’s tournament game since ESPN started carrying the tournament in 1996.

Iowa’s past five games on television have surpassed 3 million viewers, including the past three that have drawn at least 4.9 million.

LSU’s 78–69 victory over UCLA on Saturday, which preceded the Iowa game, averaged 3.8 million, the second most-watched Sweet 16 game on record.

South Carolina’s 79–75 win over Indiana on Friday averaged 2.1 million on ESPN, and UConn’s 53–45 victory over Duke on Saturday, also on ESPN, drew 2 million.