In NIL Era, Business Is Good for College Hoops Returnees

Louisville guard Hailey Van Lith (10) waves to the crowd at the end of a women's NCAA tournament college basketball second-round game against Gonzaga in Louisville, Ky., on March 20, 2022. Timothy D. Easley/AP Photo

Armando Bacot didn’t bolt early from North Carolina after a memorable run to the NCAA championship game to chase a professional playing career. Neither did Gonzaga’s Drew Timme, an All-American star of one of the nation’s top programs.

No, business is already good for men’s and women’s college basketball players able to cash in on their fame now.