Retired MLB umpire Jim Joyce knows a good thing when he sees it. Sharing mutual respect with Hall of Famer Ken Griffey Jr. has its rewards, and appearing together in a national TV commercial is keeping their legacies connected.
The GEICO Insurance ad featuring Griffey Jr., his wife, Melissa Griffey, and Joyce ran frequently during last fall’s World Series between the Diamondbacks and Rangers. With MLB’s 2024 postseason on the horizon, the trio remain friendly faces to TV viewers from Maine to Oregon and all points in between. The baseball-themed 30-second ad resonates with the masses and, from a GEICO standpoint, potential customers.