GEICO and Griffey Jr.—Joyce’s Umpiring Legacy Connected With Hall of Famer

After a 30-year career, the retired MLB umpire is back in uniform in a national TV commercial with the baseball legend.
GEICO and Griffey Jr.—Joyce’s Umpiring Legacy Connected With Hall of Famer
Former Major League Player/Hall of Famer Ken Griffey Jr. waves to fans prior to the 93rd MLB All-Star Game presented by Mastercard at T-Mobile Park in Seattle, Wash., on July 11, 2023. Steph Chambers/Getty Images
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Retired MLB umpire Jim Joyce knows a good thing when he sees it. Sharing mutual respect with Hall of Famer Ken Griffey Jr. has its rewards, and appearing together in a national TV commercial is keeping their legacies connected.

The GEICO Insurance ad featuring Griffey Jr., his wife, Melissa Griffey, and Joyce ran frequently during last fall’s World Series between the Diamondbacks and Rangers. With MLB’s 2024 postseason on the horizon, the trio remain friendly faces to TV viewers from Maine to Oregon and all points in between. The baseball-themed 30-second ad resonates with the masses and, from a GEICO standpoint, potential customers.

Donald Laible
Donald Laible
Author
Don has covered pro baseball for several decades, beginning in the minor leagues as a radio broadcaster in the NY Mets organization. His Ice Chips & Diamond Dust blog ran from 2012-2020 at uticaod.com. His baseball passion surrounds anything concerning the National Baseball Hall of Fame and Museum and writing features on the players and staff of the Pittsburgh Pirates. Don currently resides in southwest Florida.