College Sports

Famed Bill Belichick Approach May Not Work in North Carolina

Bill Belichick’s North Carolina debut turned into a flop against TCU, but it’s not the first high-profile blowout loss for the legendary head coach.
Famed Bill Belichick Approach May Not Work in North Carolina
CHAPEL HILL, NORTH CAROLINA - SEPTEMBER 01: Head coach Bill Belichick of the North Carolina Tar Heels looks on from the sideline during the first half of the game against the TCU Horned Frogs at Kenan Stadium on September 01, 2025 in Chapel Hill, North Carolina. Photo by Jared C. Tilton/Getty Images
Matthew Davis
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Legendary head coach Bill Belichick’s North Carolina debut looked perfect for six minutes with a dominant opening scoring drive amid a national spotlight with former Tar Heels athletics greats Michael Jordan and Lawrence Taylor watching.

TCU ignored the script after that opening score bludgeoned the Tar Heels 48–14 on Monday in Chapel Hill, North Carolina. Belichick could have said “on to Charlotte” for the next game afterward just as easily as he said “on to Cincinnati” 11 years ago, when his New England Patriots team got blasted in a Week 4 defeat.
Matthew Davis
Matthew Davis
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Matthew Davis is an experienced, award-winning journalist who has covered major professional and college sports for years. His writing has appeared on Heavy, the Star Tribune, and The Catholic Spirit. He has a degree in mass communication from North Dakota State University.