The Dallas Cowboys football team is facing backlash online after announcing a business partnership with Black Rifle Coffee Company (BRCC), which is owned by a military veteran.
“We are celebrating America’s birthday all week long by giving away tickets to a #DallasCowboys home game & a one-year subscription to @blckriflecoffee!” the Dallas Cowboys said in a July 5 tweet. Primarily due to the company’s association with guns, the partnership quickly became a subject of vitriol online.
