Cowboys-Chiefs Set for TV Viewing History Among Many Storylines in Anticipated Matchup

The Dallas Cowboys and Kansas City Chiefs could set an NFL regular season TV viewership record in a matchup that is made for must-see TV on a national holiday.
Cowboys-Chiefs Set for TV Viewing History Among Many Storylines in Anticipated Matchup
Patrick Mahomes of the Kansas City Chiefs reacts prior to the AFC Divisional Playoff against the Houston Texans at GEHA Field at Arrowhead Stadium in Kansas City, Mo., on Jan. 18, 2025. David Eulitt/Getty Images
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Even when it comes to TV, everything is bigger in Texas.

Thursday afternoon’s highly anticipated Thanksgiving Day game between the Kansas City Chiefs and Dallas Cowboys at AT&T Stadium could draw the highest TV viewership in National Football League (NFL) regular-season history. That’s the anticipation of The Athletic’s Richard Deitsch, which has circulated in the national media leading up to the game.

Matthew Davis
Matthew Davis
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Matthew Davis is an experienced, award-winning journalist who has covered major professional and college sports for years. His writing has appeared on Heavy, the Star Tribune, and The Catholic Spirit. He has a degree in mass communication from North Dakota State University.