SALT LAKE CITY—College athletes in Utah who are looking to profit off their name, image and likeness will have to seek written approval from their schools for any business deal exceeding $600 under a bill that received final legislative approval on Friday.
The policy giving Utah universities more control over student-athletes’ marketing partnerships, known as NIL deals, passed by a 21–7 vote in the state Senate on the final day of the 2024 legislative session after the House approved it last month with little opposition. It now heads to the desk of Republican Gov. Spencer Cox, who said on Friday that he supports the bill.
