NEW YORK—Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender acting influencer.
Under a new multiyear marketing deal between the promoter of mixed martial arts fights and Bud Light maker Anheuser-Busch, the brewer will become the UFC’s “Official Beer Partner” in the U.S. starting Jan. 1, the two companies announced.
