Aliens, Sloths, and Silliness: Super Bowl Ads Offer Laughs, Celebs, and Surprises to Win Over Viewers

Aliens, Sloths, and Silliness: Super Bowl Ads Offer Laughs, Celebs, and Surprises to Win Over Viewers
The Pringles 2025 Super Bowl NFL football spot. Pringles via AP
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NEW YORK—Eugene Levy’s trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle’s Coffee Mate Cold Foam. And Meg Ryan and Billy Crystal reunite at Katz’s Deli in an ad for Hellmann’s.

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again.