Southern California Republicans’ Method to Win Latino Votes Looks to Expand Statewide

Southern California Republicans’ Method to Win Latino Votes Looks to Expand Statewide
Volunteers at ¡BASTA!, a voter nonprofit based in Santa Ana with a mission to register minority voters, pose for a photo in Santa Ana, Calif. Courtesy of Ron Flores
Rudy Blalock
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A grassroots nonprofit formed during the pandemic to encourage voter participation in minority communities—especially Hispanics—in Orange County, California, is now gaining some recognition from Republicans across the state.

Established in 2021, leaders of the Santa Ana-based organization chose the name ¡BASTA!, which means “enough” in Spanish, because, they said, it has been used historically for Latinos seeking revolutionary change in governance.