LOS ANGELES—Joanna Rein knew there was a way to prevent her rambunctious Labrador-collie mix from tracking in mud, water, and drool from the soggy outdoors.
“The kids thought it was funny. They‘d chase the dog,” said Rein, of Larchmont, New York. “I’d run behind them all with towels. Buddy thought it was a game.”
She used her dirty floors to her advantage, creating a line of dog-drying doormats and special towels called Soggy Doggy.
With people putting more money into products for pets—whether for pampering, aiding aging animals, or just keeping the house clean—some entrepreneurial owners invented their own helpful devices and turned them into multimillion-dollar ventures, including Rein.
She used her dirty floors to her advantage, creating a line of dog-drying doormats and special towels called Soggy Doggy.
