OTTAWA—As corporate social responsibility increasingly becomes an integral part of the way companies are structured and run, a corresponding transformational leadership and strategy is evolving to manage this change.
This is the theme of Canada’s 5th annual Corporate and Community Social Responsibility (CCSR) Conference to be held at Ottawa’s Algonquin College on Nov. 6.
Conference chair and co-founder Eli Fathi noted that both actions and attitudes surrounding social responsibility have evolved in communities and enterprises over the past five years.
Organizations can compete on sustainability by being frugal, inventive, and diplomatic, Piasecki said.
As an example, he said his company at one time made millions with 45 people working as consultants for the world’s largest multinationals. Now, with 15 people, many subcontractors, it is making even more millions.
“If you learn to work frugally with the right people, they save the founder’s time, they do their work more effectively, and your margin of profit increases.”
Making More Money
Piasecki advised viewing money, people, and rules through the lens of social value.
“[Money] should enable you to get things done in a way that you think answers social needs. So, money is nothing in itself until properly used for social good,” he said.
Moreover, “think of people as entities that want to do good … and see that rules are in fact there for a purpose, not something you’re supposed to lobby to erase. They’re something that you’re supposed to outsmart and do better than.”
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