Social Media Craze: Russian Chocolate Burns, Not Melts, on Fire—Then a Guy Tries It With Swiss Chocolate

Petr Svab
Petr Svab
reporter
|Updated:

A social media trend has emerged in Russia where people try to melt Russian-made chocolate with fire. The experiment demonstrates that the chocolate doesn’t melt so much as it burns—with an open flame. Even a single matchstick can set a bar of Russian chocolate on fire.

Some people have taken the experiment as proof of the questionable quality of the chocolate.

Petr Svab
Petr Svab
reporter
Petr Svab is a reporter covering New York. Previously, he covered national topics including politics, economy, education, and law enforcement.
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