NEW YORK—While the big box stores get all the attention for rock bottom bargains on Black Friday and the Internet grabs eyeballs for slashed prices on Cyber Monday, there are deals to be had in between—and local deals at that.
Enter Small Business Saturday; an initiative to give local economies a holiday spark by supporting locally owned small businesses.
“It is important to support our small businesses. They support us all year long,” said Congresswoman Carolyn Maloney during an event at Eneslow Shoes on Tuesday. “They are the backbone of the economy. The majority of new jobs are created by small businesses in our country.”
For small businesses, copying the big box stores and offering steep discounts is impossible and not the major driver for success. Unlike Black Friday deals, the selling point isn’t the lowest price on an goods, but the intangibles a big box store can’t offer.
