Rose McGowan isn’t a fan of the “X:Men-Apocalypse” billboard starring Jennifer Lawrence and expressed her grievances in an interview with The Hollywood Reporter on June 3.
The ad features Oscar Isaac as Apocalypse choking Mystique played by Lawrence, which McGowan found highly offensive and disturbing.
“There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film,” she told THR. “There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid.”
McGowan also lambasted the production company, 20th Century Fox, for allowing an image that perpetuates violence against women to take centerstage across the nation.
— Hollywood Reporter (@THR) June 2, 2016
“The geniuses behind this, and I use that term lightly, need to take a long hard look at the mirror and see how they are contributing to society,” she said. “Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous. So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?”
The self-proclaimed feminist cited a conversation she had with a friend where they noted the advertisement’s level of inappropriateness transcended all age groups.
“I’ll close with a text my friend sent, a conversation with his daughter. It follows: ‘My daughter and I were just having a deep discussion on the brutality of that hideous X-Men poster yesterday,'” she said. “Her words: ‘Dad, why is that monster man committing violence against a woman?’ This from a 9-year-old. If she can see it, why can’t Fox?”
THR contacted Fox and producer Lauren Shuler Donner and have yet to receive comment on McGowan’s opinion.
“X-Men:Apocalypse” is currently in theaters.