Canadian companies should take advantage of technological breakthroughs poised to revolutionize shopping—including body scanners that recommend clothing purchases—if they are to keep up with foreign retailers setting up business in Canada, says BMO.
Sherry Cooper, chief economist of BMO Financial Group, says in a report that new technology offering novel approaches for both online and in-store shopping are going to change the way the busy people of today shop.
“Canadian retailers could leapfrog the competition by taking advantage of these advances, but they need to act quickly because it is already happening in the U.K., Europe, Australia, and the U.S.,” Cooper says.
Many stores in the U.S., for example, are already equipped with body scan kiosks, similar to the ones in airports, which provide shoppers with a personalized shopping guide based on their body size and shape.
