Amid Facebook’s hours-long outage, reports indicate that millions of advertisers that use the platform are potentially affected.
Many users said they could not access Facebook’s Ads Manager, saying it was out of order along with the entire platform.
“We’re also aware that people are experiencing issues with access to our ads interfaces, we’ll share an update as soon as possible,” said Rob Leathern, the director of products and Facebook.
We’re also aware that people are experiencing issues with access to our ads interfaces, we’ll share an update as soon as possible. https://t.co/Wk4STxGuEq
— Rob Leathern (@robleathern) March 13, 2019
According to AdAge, there are about 6 million advertisers on Facebook and the company handles about $90 in ad revenue each day.
Akvile DeFazio, a social media advertiser with her own agency, Akvertising, told the news outlet that the ad platform has been down for approximately five hours.
“Being unable to access Facebook and Instagram has caused significant disruption to our business and to our clients today,” DeFazio said. “We have clients that spend up to hundreds of thousands of dollars per day advertising on those channels. … It’s setting us back a day, causing a ripple effect to the bottom line. … This isn’t the first time an outage has occurred.”
On Twitter, most users complained about the consumer sides of Facebook, Instagram, and WhatsApp being down.
However, some people who appear to be working with Ads Manager said they couldn’t access it.
Am I the only one who’s having issues with @facebook being wonky? Ad Manager, page content creation all at a standstill. Saw first FB error message.
— Coach Karl (@coachkarlPA) March 13, 2019
Ads manager down, Facebook down, IG Down. OK
— David Herrmann (@herrmanndigital) March 13, 2019
Facebook confirmed the outage on Twitter earlier in the day. About an hour later, it said the outage “is not related to a DDoS attack.”
We’re focused on working to resolve the issue as soon as possible, but can confirm that the issue is not related to a DDoS attack.
— Facebook (@facebook) March 13, 2019
We’re aware of an issue impacting people’s access to Instagram right now. We know this is frustrating, and our team is hard at work to resolve this ASAP.
— Instagram (@instagram) March 13, 2019
The hours-long outage at Facebook and its platforms had people going to Twitter to for their daily dose of scrolling, with many making jokes about the situation.
— OfficialWilly2.0 (@therealwill17) March 13, 2019
— Lawrence Champness (@champy) March 13, 2019
— created this cause instagram is down (@MU3RTOS) March 13, 2019
— Katie💋 (@kateR_08) March 13, 2019