As many as 120 Applebee’s and IHOP restaurants will close across the United States as part of a shift in 2018.
Between 60 to 80 Applebee’s Neighborhood Grill & Bar locations and 30 to 40 IHOP restaurants will be shuttered, according to the parent, Dine Brands Global.
Applebee’s closed down about 100 restaurants in 2017. According to Business Insider, IHOP closed 23 locations last year and 16 in 2016.
In the past, executives conceded that they made failed attempts to win over millennials.
The firm is trying to become more modern and sophisticated with moves such as installing new grills. “While we certainly hope to extend our reach, we can’t alienate boomers or Gen-Xers in the process,” he said.
Buffalo Wild Wings, TGI Friday’s, and Ruby Tuesday—similar to Applebee’s—have also experienced lower sales and store closures.
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