Racial Overtones Depicted in Chinese Laundry Detergent Commercial Causes Uproar

5/26/2016
Updated:
5/26/2016

An advertisement for a Chinese laundry detergent brand has gone viral for its filthy racial overtones.

The Chinese laundry brand, Qiaobi converts a “dirty” Black man into an “clean” Asian man and has been “widely circulated on WeChat after appearing on television and before movies at Wanda Cinemas this month,” according to the U.K.’s Huffington Post

The commercial begins with a paint-splattered Black man standing in the doorway of the home of an Asian woman, who is seen doing her laundry.

The man appears to catcall the woman, who is receptive to his advances as she flirtatiously calls him over. Just when he thinks he’s about to kiss her, she pops a Qiaobi detergent pod into his mouth.