As a seller, if you have taken all the necessary steps towards readying your home for the marketplace—including improving its condition and pricing it correctly—what else can assure your best outcome?
I have seen it again and again. Good quality photography and virtual photo tours of a home can really work wonders. And when photos are enhanced with corresponding statements affirming a home’s strongest characteristics, there is nothing more potent in rallying qualified buyers to pay your home a visit.
Whether aiming to sell a home by owner or when using an agent, good photography should be a top priority. A good quality camera must be used, and imaging-enhancing software is quite helpful. Many of the photo tour software programs allow some basic enhancing and panoramic photo stitching features that can make a tangible difference.
When creating a photo tour of a home, it is always helpful to have a list of improvements nearby as a resource. Nothing wows buyers more than hearing about all of the good qualities of a home, so list the hard work you have put in over your years of ownership.
What else should be kept in mind while shooting photos? Balance and style are two important principles. I have seen both good and bad photography used by real estate professionals. And I have seen buyers skip right over homes simply because they are marketed with poor photography.
