PwC’s Hard-Won Reputation Under Threat After Oscars Mistake

PwC’s Hard-Won Reputation Under Threat After Oscars Mistake
"La La Land" producer Jordan Horowitz (L) shows the card reading Best Film 'Moonlight" next to US actor Warren Beatty after the latter mistakingly read "La La Land" initially at the 89th Oscars in Hollywood, CA., on Feb. 26, 2017. MARK RALSTON/AFP/Getty Images
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LONDON—For 82 years, accounting and consulting firm PwC has enjoyed a reputational boon from handling the balloting process at the Academy Awards.

Now its hard-won image as a dependable partner is under threat.

The company has apologized for a colossal mistake at the 89th Academy Awards on Sunday night when actors Faye Dunaway and Warren Beatty wrongly announced the top Oscar went to “La La Land,” instead of “Moonlight.”

The presenters, it turned out, had been given the wrong envelope by tabulators PwC, in this case the one awarding Emma Stone for best actress for her role in “La La Land.” They eventually corrected the mistake on air but it’s not clear yet how the wrong envelope ended up in the hands of the “Bonnie and Clyde” stars.

Whatever the reason, it’s been a cue for endless jokes and hilarity around the world.

Actor Leonardo DiCaprio (L) and actress Emma Stone, winner of Best Actress for 'La La Land' backstage during the 89th Annual Academy Awards at Hollywood & Highland Center in Hollywood, CA., on Feb. 26, 2017. (Christopher Polk/Getty Images)
Actor Leonardo DiCaprio (L) and actress Emma Stone, winner of Best Actress for 'La La Land' backstage during the 89th Annual Academy Awards at Hollywood & Highland Center in Hollywood, CA., on Feb. 26, 2017. Christopher Polk/Getty Images