Any company looking to introduce their products to the market efficiently needs to rely on a very complex marketing campaign. Simply coming out there with a new product is not going to do the trick. What you need to do in order to make your product,and more importantly, your future brand remembered is a good entry. The problem with this is the fact that the market is fairly unpredictable. The golden rule of good marketing techniques is to know how to be at the right place at the right time.
Avoid bad marketing plans
This doesn’t mean that you should set aside a small fortune to make an enormous marketing campaign, which is going to promote your product and rise it to the skies. Only if you are absolutely certain that your product is going to receive positive feedback because of the quality, you may choose to promote it this way. A good example of false marketing versus a mediocre quality product would be the recent hype about the “50 Shades Of Grey” movie.
The truth gets discovered at some point
There was a huge hype, the media was literally blaring sirens at the ‘never before seen’ movie that is going to knock your right out your socks, while, in all reality, the movie itself was practically mediocre. A good balance would be to match your marketing campaign to the quality of the product. Raising people’s hopes up by introducing them something virtually impossible to find is only going to make them feel more disappointed when they learn the truth, which is going to make them lose trust towards your newly established brand.
Commericals are used to do this
The only way to pitch your product to the audience is through commercials. There are a lot of different ways you can make a commercial, since virtually any media has different sorts of marketing space available. Depending on the technological capacities of a media transmitter, you may offer your audience an audio, a video or a commercial that includes both.
A lot of planning goes into creating one
The trick is to be gutsy enough and go out there to impress people with your product, while keeping in mind that one huge marketing campaign won’t improve its quality. If anything, people will be wary about approaching your next products, if you ever recover from the fatal fiasco the previous one caused. Another important thing to do would be to consider the kind of content you would like to create, as well as the sort of a message you would send to your audience.
Know what makes a good commercial
Avoid aggressive commercials. Those are the ones that hint that a viewer should immediately buy your product for some irrational reason. Usually, the most memorable commercial should contain a good amount of light hearted humor, a catchphrase, or perhaps, a unique jingle. Remember, you don’t want people to remember the exact product you chose to introduce to the audience.
The brand is more important than merely the product
More importantly, they need to remember the brand behind it, so that if you would launch a new product in the future, your potential customers would still have some basic recognition of your company. Memory Tree is a good example of what a good commercial should look like, and they will gladly help you make one from scratch if you need it.