A favourite feature of the Vancouver 2010 Olympics will be making a return for the upcoming London Summer Games.
Televised feature segments made popular in 2010 will again intersperse with regular Olympic events coverage, offering in-depth interviews and bios of some of Canada’s Olympic hopefuls.
Canada’s Olympic Broadcast Media Consortium, known as CTV Olympics, delivered the Top 5 most-watched events in Canadian television history during its coverage of the Vancouver Olympics.
The returning features include “Canadian Performances,” “Difference Makers with Rick Hansen,” “The Experts,” “Gold Medal,” and “Raising an Olympian.” The latter pays tribute to the sacrifices and unwavering support from moms of Canadian Olympic athletes.
The “Upclose” segment will feature cyclist Clara Hughes, one of Canada’s most acclaimed athletes who, at age 39, has decided to go for gold one more time. A six-time Olympic medallist in cycling and speed skating, Hughes is the only athlete in history to win multiple medals in both Summer and Winter Games.
Aboriginal boxer Mary Spencer will also be featured. Hailing from the Cape Croker reserve in Ontario, Spencer pulled herself out of hardship by committing to being the best female boxer on the planet.
“Snapshots” will tell the story of rowing coxswain Brian Price, who as a child underwent harsh chemotherapy treatment which stunted his growth. At 5'4” (163 cm) and 121 pounds (55 kilos) he is the perfect size for a rowing coxswain. He won gold at the 2008 Summer Olympics in Beijing and hopes to bring his team to victory in London.
The Gemini award-winning series “Superbodies” takes a revealing look at the forensic science of sports by examining the inner workings of an Olympian’s body. Through a combination of 3-D computer imaging and production shooting, the segments will present a sport, its physical limits, and the effects on the body.
“Storytelling has always been the foundation of our content plan,” Rick Chisholm, executive vice-president, broadcasting, Canada’s Olympic Broadcast Media Consortium, said in a press release.
“It was an easy decision to bring back these remarkable signature features, now with a new Summer athlete focus. Each will undoubtedly strike an emotional chord and provide another rich layer of engagement to help viewers in getting to know these athletes even better.”
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