A Utah boy had some serious questions to answer after authorities asked why he was holding a sign that advertises “ice cold beer” on July 16.
Brigham City Police Department responded to multiple complaints that an underage child was selling beer at a neighborhood drinks stand near 600 South 200 East, 60 miles north of Salt Lake City.
State law limits beer vendors from selling their product at certain venues. These include taverns, lounges, cabarets, nightclubs, cafes, bowling alleys, golf courses, supermarkets, grocery stores, and convenience stores, according to the Utah Department of Alcohol Beverage Control.
“Approximately 500 businesses sell beer for consumption on the premises,” the department said on its website. “Almost half are located in the Salt Lake and Park City area.”
Establishments must also serve beer between 10 a.m. and 1 a.m.
“Beer may be purchased without ordering food, and is sold on draft and in bottles and cans,” the department said. “Beer sales to go are also allowed.”
Beer must also have no more than 4 percent alcohol content by volume or 3.2 percent by weight when sold in taverns, beer establishments, and stores.
“Minors are not allowed on the premises of a tavern,” the department said.
Officers confirmed the unusual marketing strategy seems to have worked a little too well through attracting a high volume of sales and also some unwanted attention.
“Apparently it’s paid off as business has been good,” police said. “His marketing strategy has resulted in several calls to the BCPD.”
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