Phil Robertson and the “Duck Dynasty” family have launched a new line of guns under the “Duck Commander” brand. O.S. Mossberg & Sons came to a deal with the stars of the A&E show.
“The Duck Commander franchise was built on hard work, family values and our great American heritage. As an iconic, hard-working American product, made by a family-owned company, Mossberg is a perfect partnership for our team,” said Willie Robertson, the CEO of Duck Commander, in a statement.
Mossberg’s website includes about a dozen different Duck Commander guns, including pistols, shotguns, and other rifles. They all are featured in waterfoul camouflage,.
“Mossberg is extremely proud to partner with Duck Commander to further promote hunting, shooting sports and family values,” wrote Iver Mossberg, CEO of the namesake company.
The Duck Commander brand includes other duck hunting products and is worth several million dollars.
“Terms of the multi-year agreement will include focus on the family’s passion of waterfowl hunting, promotion of the shooting sports and family values as well as a series of Mossberg ‘Duck Commander’ firearms,” reads the press release.
The news comes after reports said that Phil Robertson’s book sales have spiked after he made controversial comments last month, prompting A&E to drop him from the show before they allowed him back on.
After the interview and controversy, his book “Happy, Happy, Happy” saw increased sales.
Between Dec. 15 and Dec. 22, sales for the book increased by 86 percent, Publishers Weekly said.
“The book, which publisher Simon and Schuster elected to keep on the shelves amidst the fallout after Robertson’s remarks were made public on December 18, saw an 86% increase between the weeks ended December 15 and December 22, according to the outlets that report to Nielsen BookScan, and sold about 35,000 copies. Lifetime sales for the bestselling book, released last May, come in at just over 630,000, according to BookScan,” Publishers Weekly said.