PetSmart has become the latest brand name to face online backlash over the promotion of LGBT-themed merchandise, as social media users continue to call for the pet supplies superstore to be added to a boycott list that already includes Target and Bud Light.
The company came under fire on social media because of its new “You Are Loved” collection—launched days before the start of Pride Month in June—which features rainbow-colored clothes, toys, and other items like dog bandanas, cat harnesses, aquarium ornaments, and reptile capes emblazoned with the words “pride vibes.”