NEW YORK—PepsiCo is looking to launch a line of “craft” fountain sodas made with sugar in hopes of appealing to people who may shun big soda brands.
The company, based in Purchase, New York, says Stubborn Soda will be made with sugar, rather than the high fructose corn syrup used to sweeten many other sodas like Coke and Pepsi.
The line of sodas, which was first reported by the industry tracker Beverage Digest, will include flavors like black cherry with tarragon, orange hibiscus, pineapple cream, and agave vanilla cream.
The push to develop a market for 'craft' sodas comes as Americans have been cutting back on carbonated drinks generally.
