Peloton the Rebrand: High End Exercise Bike Maker Says It’s Now a Health Company for All

Peloton the Rebrand: High End Exercise Bike Maker Says It’s Now a Health Company for All
The logo on a Peloton bike in San Francisco on Nov. 19, 2019. Jeff Chiu/AP Photo
The Associated Press
Updated:

Peloton is undergoing a significant rebrand, dumping its identity as a seller of luxury exercise bikes and equipment to heath technology for all.

“We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton members present and future,” Chief Marketing Officer Leslie Berland said in a written statement Tuesday.