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The Woke Cartel and Twitter’s New CEO

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The Woke Cartel and Twitter’s New CEO
Linda Yaccarino during 2016 Advertising Week New York in New York on Sept. 28, 2016. D Dipasupil/Getty Images for Advertising Week New York
Michael Rectenwald
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Commentary
On May 12, Elon Musk announced that Linda Yaccarino, the now-former chairman of global advertising and partnerships at NBCUniversal, would become the new CEO of Twitter. Musk’s appointment of Yaccarino followed an advertiser exodus that caused Twitter’s ad revenue to plummet by more than 60 percent from October 2022 to Jan. 25, 2022, to just over $48 million from about $127 million.
Michael Rectenwald
Michael Rectenwald
Author
Michael Rectenwald, Ph.D., is a former professor at New York University and a distinguished fellow at Hillsdale College. He is the author of twelve books, including “The Great Reset and the Struggle for Liberty” (2022), “Thought Criminal” (2020), “Beyond Woke” (2020), “Google Archipelago” (2019), “Springtime for Snowflakes” (2018), and “Nineteenth-Century British Secularism” (2016).
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