Opinion
Opinion

The Rise of Influencer Trust

Why millennials and Gen Z trust influencers more than institutions.
The Rise of Influencer Trust
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Commentary
When millions of Americans lost their homes in the 2008 financial crash, not a single top Wall Street executive went to jail. When the World Health Organization and national governments gave conflicting advice during the COVID-19 pandemic, many people stopped listening altogether. And when mainstream news outlets increasingly framed events along partisan lines, viewers turned away in droves. These aren’t abstract failures. They are the lived reality that shaped a generation.
Lika Kobeshavidze
Lika Kobeshavidze
Author
Lika Kobeshavidze is a Georgian political writer, analytical journalist, and fellow with Young Voices Europe, specializing in EU policy and regional security in Europe. She is currently based in Lund, Sweden, pursuing advanced studies in European Studies.