Commentary
The Beijing Winter Olympics are heading toward the lowest TV viewership in the history of the Games. Right now, it’s about half the audience that watched the 2018 Winter Olympics in South Korea. Why so low?
The Reason Why No One Is Watching the Beijing Olympics
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Security guards patrol the Beijing 2022 Winter Olympic Games village in Beijing on Dec. 24, 2021. Jade Gao/AFP via Getty Images
By Lee Smith
Updated:
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