The recently completed Tokyo Summer Olympic Games were, in many respects, an unmitigated flop. NBC’s prime-time coverage averaged a paltry 12.9 million viewers, making for the weakest ratings since NBC first began airing the Summer Games in 1988. Overall, the Tokyo Games saw a 49 percent ratings drop since the previous Summer Games, 2016’s rendition in Rio de Janeiro, and a whopping 58 percent drop compared with the 2012 Summer Games in London. Many factors are likely to blame: The time difference between the United States and Japan made for difficult live viewing; the physical venues lacked camera-friendly enthusiasm due to the COVID-19 pandemic depriving the Games of in-person fan attendance and a general sense that these Games featured fewer megapersonalities along the lines of yesteryear’s Michael Phelps and Usain Bolt.
The Olympic Games Remind Us of the Necessity of Nationalism
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Actors perform during the opening ceremony at the Olympic Stadium at the 2020 Summer Olympics in Tokyo, Japan, on July 23, 2021. Morry Gash/AP Photo

By Josh Hammer
Updated:
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