OpinionViewpoints

Target, Like Bud Light, Faces the Power of the Consumer

Save
Target, Like Bud Light, Faces the Power of the Consumer
A Target department store in North Miami Beach on May 17, 2023. Joe Raedle/Getty Images
Jeffrey A. Tucker
Updated:
0:00
Commentary

The Bud Light boycott, inspired by the brand’s preposterous political messaging, has certainly tarnished the beer and sent a powerful message to the corporate class. The message is that the nonsense must stop now, or else consumers will remind these companies who is really in charge.

Jeffrey A. Tucker
Jeffrey A. Tucker
Author
Jeffrey A. Tucker is the founder and president of the Brownstone Institute and the author of many thousands of articles in the scholarly and popular press, as well as 10 books in five languages, most recently “Liberty or Lockdown.” He is also the editor of “The Best of Ludwig von Mises.” He writes a daily column on economics for The Epoch Times and speaks widely on the topics of economics, technology, social philosophy, and culture. He can be reached at [email protected]
twitter
Related Topics