Return to Reality: The Economy Is Pivoting Amid Digital Overload

Both social research and market trends show people are pushing back against digital saturation, paying a premium for presence and authenticity.
Return to Reality: The Economy Is Pivoting Amid Digital Overload
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Commentary
By the time “Mission: Impossible—The Final Reckoning” hit theaters last May, the marketing narrative had become as famous as the franchise itself. The studio made sure we knew that when Tom Cruise hung off the wing of a biplane at 8,000 feet, he was actually doing it. There were safety riggings, sure, but there were no pixels where the human should be.
Taylor Davidson
Taylor Davidson
Author
Taylor Davidson is CEO and founder of Cubed Leadership, a business advisory firm providing leadership coaching and software tools for the emerging generation of AI-native entrepreneurship. Taylor is also president and co-founder of Neil Benton Insurance, specialized in the needs of arts, entertainment, and education enterprises.