Pragmatism and the Blockchain Revolution

The technology is promising, but entrepreneurs need to focus on consumers

An artist's rendering of blockchain technology. Entrepreneurs in the space need to start focusing on consumers if they want to turn the movement into a true revolution. Shutterstock

What happens when a business becomes an ideological movement?

Blockchain entrepreneurs and early adopters of cryptocurrencies are after financial success, but many also believe they are changing the world. This belief can be very potent in creating a vision and sense of common purpose, but it can also lead to unrealistic expectations, disregard for contrarian points of view, and difficulty selling such a revolutionary technology to those not already on board.