Viewpoints
Opinion

Political Branding Corrodes the Quality of Democratic Discourse

Political Branding Corrodes the Quality of Democratic Discourse
The U.S. Capitol on Feb. 21, 2026. Madalina Kilroy/The Epoch Times
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Commentary

In constitutional democracies, where political life is supposed to be governed by persuasion rather than coercion, the accurate use of language is not just an academic exercise—it’s a civic obligation. Unfounded rhetorical branding corrodes the quality of democratic discourse.

William Brooks
William Brooks
Author
William Brooks is a Canadian writer who contributes to The Epoch Times from Halifax, Nova Scotia. He is a senior fellow with the Frontier Centre for Public Policy.