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Inequality and Competition Go Hand in Hand in European Soccer

Inequality and Competition Go Hand in Hand in European Soccer
The team West Bromwich Albion (L), which is being sponsored by K8.com, an online casino company, plays against Leicester City during a Premier League match in Leicester, England, on Nov. 6, 2016. MICHAEL REGAN/GETTY IMAGES
Max Gulker
Max Gulker
Senior Research Fellow
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According to conventional wisdom, America is the land of individualism and capitalism while Europe tends to be more egalitarian and socialist. But there is at least one topic that would make many members of the Tea Party sound like they participate in Occupy Wall Street—the role of money in sports.
Imagine for a moment the horrified reaction of many Americans if a sports-gambling website paid the New York Yankees a hefty sum of money to prominently display their logo on the front of the team’s jerseys. This happens all the time in European soccer, where corporate logos on jerseys have long been the norm and gambling websites on jerseys have recently been the norm, at least in the English Premier League.
Max Gulker
Senior Research Fellow
Max Gulker is a senior research fellow at the American Institute for Economic Research. Gulker holds a doctorate in economics from Stanford University and a bachelor’s in economics from the University of Michigan.
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