Viewpoints
Opinion

Groups Don’t Make Decisions—Individuals Do

Understanding the illusion of collective choice.
Groups Don’t Make Decisions—Individuals Do
Bayley Nargang/Pixabay
|Updated:
0:00
Commentary

Imagine that you and two co-workers are trying to figure out what restaurant to go to for lunch. The conversation might go something like this:

Zachary A. Collier
Zachary A. Collier
Author
Zachary A. Collier, Ph.D., is assistant professor of management at Radford University.