From Vision to Reality: McDonald’s, Regenerative Agriculture, and a Cultural Shift

The fast-food giant will invest $200 million in a bid to restore and steward up to 4 million acres of US rangeland.

President Donald Trump, then a presidential candidate, answers questions as he works the drive-through line as he visits a McDonald's restaurant in Feasterville-Trevose, Pa., on Oct. 20, 2024. Win McNamee/Getty Images

Commentary

Let the beauty we love be what we do.