Commentary
There’s a fascinating backstory to the revival of the Adidas brand. It comes down to Bjorn Gulden, a former professional soccer player and the brand’s new CEO of one year. He has a clearheaded conception of what it means to manage a company. More than anything else, it’s about trusting the talent on the home team and getting rid of the preposterous apparatus that has invaded business life over the past 25 years.
