Cracker Barrel Learns What Customers Really Want

The Cracker Barrel Old Country Store logo is displayed on a large rooftop sign in Mount Arlington, N.J., on Aug. 22, 2025. Gregory Walton/AFP via Getty Images

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By now, you’ve likely heard about Cracker Barrel’s $700 million rebrand, which sparked widespread backlash for straying from its old-time Southern roots.