Chinese Business Launches Itself on a New Learning Curve

Chinese producers, seeing fewer prospects in their old approach to overseas sales, have begun to learn about direct sales through e-commerce.
Chinese Business Launches Itself on a New Learning Curve
People walk past advertising for Chinese social networking and e-commerce app Xiaohongshu, also known as RedNote, at a shopping centre in Beijing on Jan. 15, 2025. Adek Berry/AFP via Getty Images
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Commentary

Tariffs and the trade war have contributed to an inevitable evolution in Chinese business, leading to increased interest in direct sales overseas through e-commerce.

Milton Ezrati
Milton Ezrati
Author
Milton Ezrati is a contributing editor at The National Interest, an affiliate of the Center for the Study of Human Capital at the University at Buffalo (SUNY), and chief economist for Vested, a New York-based communications firm. Before joining Vested, he served as chief market strategist and economist for Lord, Abbett & Co. He also writes frequently for City Journal and blogs regularly for Forbes. His latest book is "Thirty Tomorrows: The Next Three Decades of Globalization, Demographics, and How We Will Live."