Viewpoints
Opinion

Buyer Beware in the Celebrity Age

What are we to think of people who buy financial products because they’re endorsed by a soccer star?
Buyer Beware in the Celebrity Age
Cristiano Ronaldo warms up at the 2022 World Cup at the Al-Thumama Stadium in Doha, Qatar, on Dec. 10, 2022. Patricia de Melo Moreira/AFP via Getty Images
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Commentary

The ancient warning that the buyer should beware (caveat emptor) has been almost eliminated from modern life. It’s the seller who must take most, if not all, of the risk. This has an infantilizing effect on much of the population.

Theodore Dalrymple
Theodore Dalrymple
Author
Theodore Dalrymple is a retired doctor. He is contributing editor of the City Journal of New York and the author of 30 books, including “Life at the Bottom.” His latest book is “Embargo and Other Stories.”
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