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Beyond Spin: Where Has Ethical Marketing Gone?

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Beyond Spin: Where Has Ethical Marketing Gone?
Students walk around Sydney University on April 6, 2016 in Sydney, Australia. Brendon Thorne/Getty Images
Steven Schwartz
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Advertising, hyping, lobbying, direct mailing, corporate relating, media training, and issue managing are all the rage at Australian universities, and I am as guilty as anyone. Bless me, father, for I too have “spinned.”

Steven Schwartz
Steven Schwartz
Author
Emeritus Professor Steven Schwartz has served as vice chancellor of Australia's Macquarie University, Murdoch University, and the UK's Brunel University. He has advised and chaired numerous education bodies including the Australian Curriculum Assessment and Reporting Authority (ACARA). As an academic, Schwartz's research spans clinical psychology, psychiatry, and public health—he has also published over 100 articles in scientific journals and 13 books.
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