NEW YORK—The blizzard conditions that hit the Eastern U.S. seaboard last weekend was a boon to online retailers, with the latest report showing e-commerce activity, last weekend, saw a 13 percent jump from the previous year.
A report released on Tuesday by comScore, the marketing research firm, showed that the increase in online spending was due to consumers reluctant to leave their homes because of snow conditions on the East Coast.
Traditionally, the weekend before Christmas has been one of the busiest—and most important—for retailers.
ComScore showed that $25.5 billion has been spent online this holiday season, including over the Thanksgiving weekend (including Black Friday), and Cyber Monday, the Monday after Thanksgiving.
For the first 50 days of the November-December 2009 shopping season, online sales are up 4 percent from last year, a welcoming sign for retailers.
“Consumers have clearly continued to spend online later into the season this year, with several very strong spending days in the most recent week including the heaviest online spending day in history—Tuesday, Dec. 15 with $913 million,” said comScore Chairman Gian Fulgoni in a statement.
A report released on Tuesday by comScore, the marketing research firm, showed that the increase in online spending was due to consumers reluctant to leave their homes because of snow conditions on the East Coast.
Traditionally, the weekend before Christmas has been one of the busiest—and most important—for retailers.
ComScore showed that $25.5 billion has been spent online this holiday season, including over the Thanksgiving weekend (including Black Friday), and Cyber Monday, the Monday after Thanksgiving.
For the first 50 days of the November-December 2009 shopping season, online sales are up 4 percent from last year, a welcoming sign for retailers.
“Consumers have clearly continued to spend online later into the season this year, with several very strong spending days in the most recent week including the heaviest online spending day in history—Tuesday, Dec. 15 with $913 million,” said comScore Chairman Gian Fulgoni in a statement.
